Hey Hautie

Hey Hautie provides strategic product direction and competitive market insight for apparel brands at critical stages of growth.

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Founded by Rachel Tabin, a product, merchandising and sales strategy leader with extensive experience across fashion and consumer brands, Hey Hautie delivers trend forecasting, competitive landscape analysis, assortment strategy, and pricing alignment to support commercially sound product decisions.

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Rachel has led private label and branded programs across national retailers and licensed apparel categories, aligning product strategy with real market demand, margin targets and retail expectations.

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Hey Hautie partners with founders, growth-stage brands and manufacturers to identify white space opportunities, validate assortment direction and build product strategies designed to perform.

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This is not trend chasing.
This is strategic product direction built for sustainable growth.

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